Tata Sierra launch: Tata Motors is reviving its classic SUV, the Sierra, in a new guise. The Sierra is set to launch on November 25th, with a starting price expected to be around ₹11 lakh.
Tata Sierra launch
After many years, Tata is bringing back the Tata Sierra to the Indian market. First launched in the 90s, the Tata Sierra is an iconic SUV.
It is going to be remodeled to incorporate more contemporary styles and features to cater to the demands of today’s customers. For many customers, the return of the Sierra is long overdue.
Price and Market Position
The Price is expected to be around ₹11 lakh ex-showroom. Tata has positioned the new Sierra above the Curvv and below the Harrier. With this, Tata looks to consolidate its hold in the 4.2 to 4.4 meter SUV space.
Engine Options
The company plans to launch the Sierra in three variants: petrol, diesel, and electric.
- Petrol: New 1.5L Turbo GDI engine
- Diesel: Engine from the Curvv or Harrier
- EV version: Likely to launch after the ICE models
The EV version is expected to feature a dual-motor setup and improved off-road performance.
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Design and Features
The Sierra’s distinctive Alpine window will make an appearance once more. The design integrates contemporary styles with a hint of tradition.
In the cabin, there will be a three-screen dashboard, with dedicated displays for infotainment, driver information, and co-driver information.
Other key features:
- Dual-zone climate control
- Panoramic sunroof
- Ventilated seats
- 360-degree camera
- ADAS Level-2
- Wireless charging and connected car technology
Launch and competition
The Tata Sierra will be launched on November 25th and will compete with SUVs like the Creta, Seltos, Grand Vitara, and Elevate.
The new Sierra will bring back nostalgia for Indian customers with modern technology. If Tata prices it right, it could gain a strong foothold in the SUV market.
